Wenner instead went into business against him, launching Outside first as an insert in Rollng Stone and then with 11 issues in 1978 before running out of funding.Īt that point, he offered to sell the Outside brand to Burke. Wenner initially approached Burke in a bid to buy Burke’s Mariah magazine, but Burke said his company wasn’t for sale. Outside EIC Chris Keyes and the rest of the staff will transfer to the new company.īurke launched Mariah back in 1976 and a year later found himself in competition with Rolling Stone founder Jann Wenner. Larry Burke Handoutīurke and COO Angelo Gaziano are the only people exiting. He said he plans to go surfing with his wife in Costa Rica or skiing in the Sangre de Cristo mountains, which he can see from his pueblo style offices in Santa Fe, NM., which were sold as part of the deal. “I’m in good health and I figured now is a good time to do all the things I’ve been advocating through my media operations over the years,” he told Media Ink. Interest was fueled by writers like Jon Krakauer - whose 9,000-word article on the strange journey of a loner adventurer named Christopher McCandless who died in Alaska became the bestselling book “ Into the Wild” - and Sebastian Junger, who penned an article published in 1994 that became the bestselling book “ The Perfect Storm.” It was later a movie starring George Clooney and Mark Wahlberg.īurke, now 78, said he felt it was time to sell. It’s one of five recent sports and fitness acquisitions made by Pocket Outdoor.īy the 1990s, Outside magazine, focused on travel, sports and fitness, emerged as one of the hottest magazines in the country, winning an unprecedented five consecutive National Magazine Awards for general excellence. The latter was 10-percent owned by Mariah with other investors and includes a TV channel and video operations. The deal includes Outside Integrated Media, which was wholly owned by Mariah and contains the magazine, website, podcasting operation and a licensed travel company as well as Outside TV. ![]() ![]() The acquiring company, Pocket Outdoor Media, plans to rename its company Outside, according to CEO Robin Thurston. Larry Burke’s Mariah Media has sold his award-winning Outside magazine and Outside TV to a venture-backed rival that has been snapping up sports publications.
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